A campaign designed to be seen
As part of our communications plan, we have developed a campaign that combines audiovisual impact and street presence. Cinema and outdoor advertising have been the main channels we have used to boost Txots' visibility and consolidate the brand in key locations such as Girona, Roses, Empuriabrava and Platja d'Aro.
This combination allows us to reach the audience both in moments of leisure and in their day-to-day lives, keeping the message consistently and coherently present in line with our identity.
The 20-second spot: Chats on the big screen
The centrepiece of the campaign has been a 20-second advert, created to convey the essence of Txots in a direct, visual and recognisable way. In just a few seconds, the video showcases the restaurant's atmosphere, the dining experience and the good vibe that defines the brand.
The advert has been shown exclusively at the Ocine cinemas in Platja d'Aro and Girona, taking advantage of the large format and the image and sound quality that the cinema offers. An ideal setting to capture the audience's attention and create a more intense, emotional memory of Txots. Txots' presence in the cinema allows us to connect with a very diverse audience: young people, couples, groups of friends and families who associate cinema with leisure time and shared experiences.
Outdoor signage to reinforce brand presence
The campaign has been completed with outdoor advertising, displayed on mupi panels, bus shelters and large-format hoardings. These media have been present in Girona, Roses, Empuriabrava and Platja d'Aro, reinforcing the brand's awareness at strategic points.
Outdoor signage allows for repeated exposure of the message, making the name Txots familiar in the urban and tourist environment. It is a particularly effective medium for the hospitality sector, as it accompanies the public on their daily journey.
Chill, we're serving good vibes
With this campaign, we reinforce the Txots brand and position ourselves as a clear choice when it comes to deciding where to eat or grab a few drinks. A clear bet on continuing to grow and connect with audiences in Girona, Roses, Empuriabrava and Platja d'Aro, without ever losing our core essence: great food, shared experiences and a brilliant vibe.