A sponsorship that connects with the essence of Chots
At Txots we continue to back initiatives that share our brand's values. One of the clearest examples is our collaboration with the Half 100%, a flagship sporting event held in Empuriabrava and Platja d'Aro, two towns closely linked to Txots. This sponsorship reinforces a very natural connection between sport, effort and shared experience, three elements that form part of our DNA and of the way we understand leisure and the territory.
The Half 100%, a key fixture in the sporting calendar
The Half 100% is an event that brings together athletes, their companions and the general public, generating a significant impact at a local level. For us, being part of this event means being present in a high-traffic setting, linked to positive values, an active audience and a healthy approach to sport and leisure time.
Presence of the Tsots during the event
The collaboration with Half 100% has resulted in a visible presence of Txots during the event, with the brand's logo on all participants' swim caps. In addition, we have established ourselves as the official restaurant, offering runners and their companions a clear option to celebrate their efforts, reunite with the team and extend the experience beyond the competition.
After a demanding challenge like the Half 100%, the social and gastronomic side takes centre stage. This is where Txots fits in naturally: a space to discuss the race, share a table and raise a glass in good company. This balance between sport and leisure gives the sponsorship meaning for both the organisation and the brand, creating a positive, coherent association aligned with the values of both projects.
Txots, alongside local sport
With our support for Half 100%, we reaffirm our commitment to initiatives that add value to the region and connect with our audience. It's a way of being present wherever things are happening, always with the same essence: good food, a great atmosphere and a really good vibe.
